Chattanooga's First Mobile Boutique

Posted By: Rachel Johnson// Randi Vasquez Photography

When I attended last month's Mainx24 annual parade, I couldn't help but admire the incredibly cute "float" that appeared to be a boutique on wheels, called Olive + Estelle. Turns out, this parade was the mobile shop's Chattanooga debut, and it certainly caught all of our attention.

Heather Frazer, owner of Chattanooga's first mobile boutique, was inspired to take the wheel after she discovered the concept in Charleston, S.C. She explained how every day during happy hour, this iconic shop would make its way around local bars, establishing a trendy presence and probably luring the slightly-buzzed local women into the shop. Heather had always wanted to open a store of her own, but was very intrigued at the thought of driving new business into Chattanooga. With the help of her husband, Mark, the truck was purchased and built into this darling boutique that can now be found all over the city.

Olive + Estelle was named after Heather and Mark's maternal grandmothers. Mark's grandmother was Estelle, and Heather's was Betty Jo. Since there is already a local boutique with the name Betty in it, Heather chose "Olive" and gave the truck the nickname "Betty Jo," because her grandmother loved style and would have loved the business even more.

The shop's clothes and accessories are simply adorable. The truck even has a cute, curtained fitting room where you can try on clothes! I absolutely loved these two dresses; there were so many items that I really wanted. The Freeway aztec dress, Casual Friday sweatshirt dress and all of the other dresses are currently 20% off. Aka, another boutique outfit I need to purchase.

Charisma Chatt loves to hear about women accomplishing their goals and fulfilling their passions, but what is even more incredible about Heather is that she works a full-time job aside from operating Olive + Estelle on the weekends. I know...it's incredible. So how can you know where to find this unique shop? Easy, just follow the social media accounts and check it every weekend! The shop is also available for events; in fact, she most recently hosted a Ladies Night event at the Georgia Winery. How perfect does that sound?! I hope you all will support local dreams and pay Heather a visit. Who knows, you may be inspired to take the next step to furthering your dream.

Facebook: Olive + Estelle

Twitter: @OliveandEstelle

Instagram: @OliveandEstelle

#randivasquezphotography #charisma #charismachatt #boutique #chattanooga #fashion