Interpreting Google Fashion
- charismachatt
- May 12, 2015
- 2 min read
Posted by: Rachel Johnson
What was the last fashion-related question or term that you Googled?
Mine was, "Hillary Clinton pant suit" but that's neither here nor there…
Every day, millions of women are utilizing Google to tell them what's trendy, what's not trendy and what items are trying to be trendy. So Google decides to analyze all of these search queries and develop a report for us called "Google Fashion Trends Report" (original, I know) Well we have the official Spring 2015 report for you, but it's quite extensive and can be overwhelming to filter through. So I've decided to pick some of my favorites and share them with you. Remember, you are the trend-setter.
1. Sustained Growth
My favorite trend that has continued to sustain growth since 2012 is the tulle skirt. It's been on my purchase list for a while now, so I really don't know what I'm waiting for! One of my good friends Rebecca kills the skirt, and I'm pretty sure she has one in every color. Check her out!
2. Seasonal Growth
Let's be real, the jumpsuit has grown on all of us. If you're still questioning whether you can pull one off, you just need to find the best one for your body. There were some adorable long-sleeve jumpsuits this winter, and I can't wait to transition mine into spring and summer with fun jewelry and wedges.
3. Rising Stars
The emoji shirt. Hands down, my fave. It's playful, hilarious and sure to start a conversation out in public. I mean, doesn't Randi look incredible?!
Now for the declining trends…
1. Sustained Decline
String bikinis. For many of us, our go-to bathing suit has always been a string bikini; however, there are so many amazing swimsuit styles this season. I'm most excited to bring back the one-piece, now that I'm not required to wear one for church youth camp.
2. Seasonal Decline
Custom tshirts. I didn't really know this was a "trend". My mind immediately envisioned the classic spray painted tshirts you get made with your bffs at Myrtle Beach on the street. Anyway, this trend is expected to decline throughout the coming seasons, so if you're into shirts that say "Cool Story Bro" then you might want to reconsider.
3. Falling Stars
Last but not least, out of all of the trends that have reached their peak with no hope of rising again, I have to say that I'm pretty glad that normcore fashion made the list, aka unisex fashion. See image below.
Well, there you have it. My favorites from the Google Trends report. Now, let's start Googling more important things and set the trends ourselves!
Confession, last thing I Googled today: "How long do you warm Ramen in the microwave?" It's been a while, guys.
View the full Google Trends Fashion Report here: http://think.storage.googleapis.com/docs/google-fashion-trends-report-spring2015.pdf
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